Addressing consumer perspectives
The aim is to gain a comprehensive understanding of consumers’ food safety expectations in Greece and assess their reactions to system designed so as to address these expectations. The key objectives are:
- To analyze differences in consumer concerns, attitudes, expectations, and behavior towards food safety, and investigate consumers’ risk reduction strategies to food safety in high risk products.
- To investigate consumers’ risk reduction strategies to food safety in high risk products and consumers’ willingness to pay and accept tools which could probably increase their trust on organic products.
Holistic Supply Chain Approach
The aim is twofold; initially to map the Supply Chain by identifying every stakeholder involved including his or her interactions and then pre-form a basic sustainability analysis to define critical areas that need further attention on food safety issues. The specific objectives are to reveal the structure of the complicated Sustainable Food Supply Chains, highlight the processes with respect to food safety and assess the sustainability from a four pillars perspective (economy, environment, society and governance). All these shall provide a starting point for further analysis and comparison based on the impact of the project, as well as a roadmap that will secure that every aspect of the Supply Chain has been considered.
Integration and validation through QR code
The overall objective is to establish guidelines and Standards for implementing the range of TruStFoods project ‘inspection and verification’ systems, and deliver systems that will guarantee ‘chain of custody’. The specific objectives are:
- To develop an identification and traceability in a form of a QR code (using an open source application) to guarantee the safety of organic products.
- To put in place a standardized inspection and a certification process to assure food safety in the organic production sectors.
To incorporate Internet of Things (IoT) technology (sensors, data management, etc.) as key for data gathering and management; and deliver ‘chain of custody’ systems.
Integration of food chain information into DSS for food quality assessment
The overarching objective is to deliver a DSS system that enables the safety assessment of an organic product based on a suite of ‘tools’ that move the evidence in a stepwise manner towards a robust assessment of the provenance and characteristics of the food product.
Multidimensional Impact Assessment
The overall aim is to gain a multidimensional impact assessment according to each stakeholder’s food safety expectations. Specifically, the key objectives are:
- To investigate stakeholders’ attitudes, beliefs and strategies towards food safety and investigate the WTP and WTA the “traceability system” in order to ensure organic products’ security;
- To assess the impacts of the food safety information systems and technologies into a socio-economic, environmental and governance perspective using experts selected in relation to Quadruple Helix Model;
- To estimate the profitability of the innovative “traceability system” designed which guarantee food safety by agro-food firms.
Pilots and dissemination of the results
This work package aims to:
- Test the “traceability system” in a small scale, using as a model a specific product, in order to validate and fine-tune the final deliverable.
- Promote the project’s exploitable results to all potential users and interested stakeholders at local, national and European level after the project’s completion.
The overall aim is to manage the project in timely fashion that all deliverables are delivered on time and complete, the milestones reached successfully, and the budget be used effectively and without deviations.